In the past with this site, I have largely focussed on reviews of new and old films, with rarely a focus on what is happening in the future. I am going to break trend today, and review a trailer. Why? Well, this trailer happens to be for the film that I have anticipated the most ever since the Lord of the Rings trilogy concluded.
Audiences have been teased with the concept of an Avengers movie ever since the end of the first Iron Man film, where Samuel L. Jackson’s Nick Fury informed Downey Jr.’s Tony Stark that he was looking to form a team. Every subsequent Marvel feature that bore the name of an Avenger has had further teasers. In the last 24 hours, the first trailer for this film was released, and I am salivating even further. Here it is below.
For me, this is a trailer with all the right elements. There are large doses of special effects shots, but none lasting long enough to really tease out any plot details. It feature’s Tom Hiddlestone’s Loki from Thor, giving us a peek at our major villain for the piece. There is a clever focus on SHIELD and Nick fury before brief snippets of each Avenger, including Black Widow and Hawkeye. Mark Ruffalo as Bruce Banner is in that montage if you look carefully.
What I love the most about this trailer is that despite a focus on a threat requiring all these special being to unite, or assemble if you will, there is also a glimpse of some fun in the trailer. One gets the impression that the Joss Whedon slanted view of entertainment is basically a perfect match for Tony Stark wit. The brief interchange between Rogers and Stark alone is enough to wipe away some of the memories of the mis-steps of Iron Man 2.
All in all, this trailer achieves what every good trailer should. It builds anticipation for an upcoming film whilst really giving nothing away at all. I still think though I will watch this trailer many times before the film is released, just as I did with The Lord of the Rings and Casino Royale.